In this Mumbrella360 presentation, two Australian experts in advertising discuss how targeting both sexes can pay off for everyone when it comes to ROI and engagement.
Curated by Bec Brideson, marketing-to-women specialist, and presented by Anne Rayner, global head of communications and research at TNS, this seminar provides scientific evidence for why we need to market differently to women.
Anne Rayner analyses ads from around the world – from brands such as Budweiser, Hyundai, Microsoft, McDonald’s and more – to get the lowdown on how our male and female brains respond to creative.
To find out more about this year’s Mumbrella360 event, June 6-8, Hilton Hotel Sydney, click here.
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