The Mumbrellacast

Mumbrella's weekly podcast, covering everything under Australia's media and marketing umbrella

Every week the team at Mumbrella cover the latest news in the Australian media, marketing and advertising industries along with interviews with key people in the industry. Featuring a rotating panel of hosts from the Mumbrella team, this podcast is essential listening for anyone working under Australia's media and marketing umbrella.

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Mumbrellacast: Seven’s turn at Upfronts, a big buy for Nunn Media and Simon Ryan

October 14, 2021

On Tuesday, Seven became the second free-to-air network to present its 2022 Upfront, with around 5,000 people tuning in to see CEO James Warburton and other group executives plus a range of on-screen talent reveal the year ahead. On the stream, Seven announced a wide-ranging slate of entertainment content, along with a focus on sport, with the upcoming Ashes, the Winter Olympics and 2022 Commonwealth Games. Content aside, 7Shop was revealed, providing consumers with an on-screen shopping experience while watching 7Plus, in addition to new data and content partnerships with Car Expert, Cricket Australia and Supercars and a deal with Salesforce for Code 7+. The team discuss whether these commitments can see Seven stave off competition from rival Nine’s offerings.

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