The Mumbrellacast

Mumbrella's weekly podcast, covering everything under Australia's media and marketing umbrella

Every week the team at Mumbrella cover the latest news in the Australian media, marketing and advertising industries along with interviews with key people in the industry. Featuring a rotating panel of hosts from the Mumbrella team, this podcast is essential listening for anyone working under Australia's media and marketing umbrella.

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Mumbrellacast: Ten in 2021, Russel Howcroft, and ‘Holiday here this year’ returns

October 15, 2020

It was the week of Ten’s upfronts, giving media buyers an insight into what the network will look like in 2021. Bachelor in Paradise won’t be returning next year, but three new shows, including Amy Poehler and Nick Offerman’s Making It, have been added to the slate. The Mumbrellacast team gives their impressions on how Ten’s virtual performance went, and Brittney Rigby breaks down all the network has to offer with key executives Beverley McGarvey and Rod Prosser. Also this week, Gruen returned. Fresh off his success in the Melbourne radio ratings, Russel Howcroft joined the podcast to discuss why talkback radio deserves more ad spend, what keeps Gruen fresh, and how marketers and agencies should be preparing themselves for the continuing onslaught of market changes (34:17).

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