The Mumbrellacast

Mumbrella's weekly podcast, covering everything under Australia's media and marketing umbrella

Every week the team at Mumbrella cover the latest news in the Australian media, marketing and advertising industries along with interviews with key people in the industry. Featuring a rotating panel of hosts from the Mumbrella team, this podcast is essential listening for anyone working under Australia's media and marketing umbrella.

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Mumbrellacast: 190 years of The Sydney Morning Herald

April 15, 2021

It is the 190th anniversary of The Sydney Morning Herald this month, and to mark the event editor Lisa Davies and head of subscribers and growth, Dave Eisman, joined the Mumbrellacast to chat about the enduring strength of the printed newspaper. Coming out of COVID-19 the pair also reflect on the effect the pandemic had on subscriber growth and the Herald’s approach to journalism. And, just weeks after the cyber attack on Nine sent the whole business into a spin, Davies and Eisman give an insight on what happened at the Herald and how they managed to keep the paper rolling out the door. It’s been a week full of significant events; Seven hit 100 days until the 2021 Tokyo Olympics begins, radio got a look at the second survey of the year, and the first case on an influencer breaching the AANA Code of Ethics’ new rule about distinguishable advertising was revealed. Now that Seven is as confident as it will ever be that the Olympics will finally press ahead, what is in store for advertisers, aside from a State of Originality-esque competition for the best ad in class?

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