Mumbrellacast: As sports broadcasting fragments, is there enough audience to go around?

Stan Sport has added a third sport to its content slate, announcing a multi-year partnership with football’s Union of European Football Associations (UEFA) to broadcast the Champions League and associated competitions. The news follows several recent rights deals for different football competitions snapped up by streaming services, as the sport fragments further. So what does it mean for Stan Sport, and what are the implications for the wider sports broadcasting landscape in Australia?

Pride Month often sees brands align themselves with the LGBTQI+ community through rainbow logos and pride campaigns, however if not done in a genuine way, it can be received negatively and in bad faith. In a preview of his feature on the topic, Calum Jaspan brings perspectives from Opr and Ogilvy Health CEO Richard Brett, and Getty Images and Istock head of creative insights Asia Pacific, Kate Rouke, about the mistakes brands make when it comes to carrying this out, and how they can champion diversity in a more meaningful way.

As a new financial year begins, the team looked back at how ASX-listed media and marketing companies dealt with the first full year of COVID-impacted trading. The Australian sharemarket went up 24% the past 12 months, so how did the likes of News Corp, Nine Entertainment Co, Ooh Media, Seven West Media and Southern Cross Austereo and more, fare over the past year?

Plus, Mumbrella’s Olivia Kruimel chats with Foxtel group general manager, lifestyle, Wendy Moore, about the strength of lifestyle as a brand, COVID-19 driving audiences to the small screen, and how expectations around advertising timeframes have changed.

In the news

  • Nine’s Stan Sport targets football watchers with the UEFA Champions League (01:35)
  • How brands can further their support for the LGBTQI+ community beyond Pride Month (08:13)
  • How ASX-listed advertising, media and research companies are faring as a new financial year dawns (15:38)

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Music credit: RetroFuture Clean Kevin MacLeod (incompetech.com)
Backbay Lounge Kevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 3.0 License

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