Mumbrellacast: Battling misinformation in the federal election, plus the IMAA’s Sam Buchanan

On this week's Mumbrellacast, Kalila Welch and Anna Macdonald join host Calum Jaspan to discuss misinformation and political spend in the imminent federal election, plus conversations with Tim Wood on storytelling in marketing, and the IMAA's Sam Buchanan on the two-year-old indie industry body.

The federal election is set to be called within the next week or so, and in an environment perpetually impacted by misinformation and disinformation, the team looks at how the traditional media, and more importantly, the digital players will be combatting the two in the upcoming cycle. Also, a look at political ad spend, and how Clive Palmer’s UAP flipped media investment on its head in 2019, and looks set to continue that this year.

Then, an interview with Tim Wood, former Nike and McDonalds marketing exec, current director of Fit Brand & Partnerships, and author of a new book Your Amazing Brand Story. Wood speaks about how storytelling can help connect a brand with consumers on a personal level, using a transformative campaign from his Nike days to illustrate the area.

Finally, general manager of the Independent Media Agencies of Australia (IMAA), Sam Buchanan joins the podcast. During the conversation, Buchanan discusses two years of progress for the indie body, the next steps and the overarching framework now that agency membership is in a healthy position, the potential for ‘super-indies’ pitching, an update on the NSW Government pitch, Project Bounceback, and why the ultimate aim is to do good for the industry.

Episode breakdown

  • The federal election is imminent, how is misinformation going to be combatted? Plus a look at political media spending (01:22)
  • Interview with brand expert, Tim Wood (16:38)
  • Interview with Sam Buchanan of the IMAA (26:25)



Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.