Mumbrellacast: Ben Sharp grilled on ADMA, 2Day FM’s lineup woes, Australia loves the Royals and the Adshel bidding war

It’s that time again: Mumbrellacast’s latest episode is here. This week, you’ll hear publishing industry and tech start-up veteran Ben Sharp describe his run-in with the cops, avoid questions about his two-week stint with industry body ADMA, and reveal what it takes to go viral.

The Mumbrella team also uncovers an outdoor bidding war of mammoth proportions, and learn about the importance of on-air chemistry. We’ve also got the lowdown from the Mumbrella Awards’ live judging sessions (while carefully not giving away a single clue about the winners).

In the news

In this week’s news roundup, the team discuss:

  • Why 2Day FM’s breakfast shows keep imploding (02:49)
  • The government’s plan to tax digital advertising (08:59)
  • The Adshel bidding war continues (10:37)
  • The Royal Wedding tops the TV ratings (14:45)

Ben Sharp is no criminal

Want to know the real reason Ben Sharp left ADMA after just two weeks? Well… we’ll admit the details still aren’t 100% clear, but it certainly wasn’t through lack of trying on our part.

In this week’s episode, we try and wangle the truth out of Sharpie (18:40), plus listen out for the true story of his run in with the NSW Police after he (ironically) suffered at the hands of some dodgy data. On the plus side, he got some serious LinkedIn traffic out of it.

If you would prefer to read all about it, check out his opinion piece on the subject: The key ingredients for a viral LinkedIn post? A fuel pump, dodgy data and NSW Police.

Editor Vivienne Kelly trying to read Sharpie’s mind

Subscribe to Mumbrellacast through iTunes or wherever you get your podcasts.

Alternatively, copy and paste the following link into your favourite podcast feed reader: https://feeds.mumbrella.com.au/MumbrellaPodcast

Music credit: RetroFuture Clean Kevin MacLeod (incompetech.com)
Backbay Lounge Kevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 3.0 License

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