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Mumbrellacast: Buckman, Steedman, Pollard and Freedman at Mumbrella360 Question Time

June 14, 2011 1:10

Featuring: Mark Buckman, chief marketing officer, Telstra; Anthony Freedman, chairman, The Communications Council; Joe Pollard, CEO, NineMSN and John Steedman, chairman, GroupM.

QUESTIONS:

What have you learned this year? (2:52)
What’s the best mistake you’ve ever made in marketing and what did you learn from it? (6:39)
What do you see as your biggest enemy and how do you intend to fight it? (9:37)
What makes a good agency? What makes a good client? (14:26)
How can we overcome inertia in our industry? (24:44)
What is the most important metric to judge business and personal success? (30:53)
If you could fast forward 10 years, what’s the biggest change you’d see? (36:20)
How well does the industry prove effectiveness? (41:45)
When does personal become professional on social media? (47:09)
Do consumers know brands are listening? (53:15)
Do you think marketing has an image problem? (57:51)
How do you get a client to buy a great idea? (1:04:06)
If you could live with one medium only for the rest of your life, which would it be? (1:09:03)