Mumbrellacast: Canon; Telstra; Beer ads and pay TV

In this weeks Mumbrellacast:

Featuring ASTRA CEO Petra Buchanan, Canon business director Craig Manson, Fleishman-Hillard VP of digital media Scott Rhodie and Mumbrella editor Tim Burrowes on:

• ASTRA’s sports rights battle
• Telstra’s brand revamp
• Brand Australia
• Pure Blonde’s epic journey
• Free VB – if Australia wins the Ashes
• Junior Masterchef’s strong finish
• Canon’s new masterbrand strategy  

Production by Georgina Pearson.

You can also subscribe to The Mumbrellacast on iTunes and other podcatchers.

Direct link to Mumbrella’s iTunes store listing for the podcast

Recorded with the support of:

Georgina Pearson

topics Ashes ASTRA brand Australia Canon DDB Fleishman-Hillard Junior masterchef Mumbrellacast Nine OzTam Petra Buchanan Pure Blonde Scott Rhodie Seven SPAA Ten Tim Burrowes TV ratings VB

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