Mumbrellacast: Chicken fight | gamification | Our agencies of the year | The radio numbers

• PHD’s Chris Stephenson on what 2012 holds for the agency (1:04)
• How ‘gamification’ and utility are the big two thoughts for agencies (7:33)
• The major media stories of 2011 (14:00)
• What influenced Mumbrella’s choices for ad agency, PR agency and creative agency of the year (21:49)
• Why Share a Coke made Coca-Cola Mumbrella’s advertiser of the year (29:22)
• KFC goes on the attack (35:11)
• The last radio ratings in 2011 (40:32)
• What does the departure of ACP boss Phil Scott mean? (48:18)

Featuring Chris Stephenson, strategy director of media agency PHD, Mumbrella editor-in-chief Tim Burrowes, Mumbrella publishing director Martin Lane and podcast producer Colin Delaney (54mins 55sec).  

You can also subscribe to The Mumbrellacast on iTunes and other podcatchers.

Direct link to Mumbrella’s iTunes store listing for the podcast 

Sponsored by Southern Cross Austereo:

Colin Delaney

topics ACP agency of the year Attack ad Chris Stephenson gamification KFC Mumbrella Annual Mumbrellacast Phil Scott podcast radio ratings

Share Tweet Share