Mumbrellacast: Google’s ad tech dominance and a Dentsu reunion for Ryancap’s ‘missing puzzle piece’

This week, the Australian Competition and Consumer Commission (ACCC) report into ad tech highlighted concerns and likely harms to publishers, advertisers and consumers, as a result of Google’s overwhelming dominance in the space. The report estimated over 90% of ad impressions traded via the ad tech supply chain passed through at least one Google service. The Mumbrella team asks what powers the ACCC has to make actual change in this space, and what the alternative is, if there is one?

Another new business popped up this week, with local holding company, Ryancap launching its latest business, Tightrope, a consultancy to complement existing businesses Ryvalmedia and Foxcatcher. Tightrope was launched with the help of Simon Ryan’s old Dentsu colleague, Konrad Spilva and his venture, Shadowboxer as a minority stakeholder. After speaking with both, we look at how Tightrope eventuated, and what we can expect from the indie holding company going forward.

TikTok also went live with its first TikTok World, a showcase of products it hopes to push brands and marketers towards, in order to get value from its vast and growing audience. Mumbrella spoke with TikTok’s general manager for Australia and New Zealand, Brett Armstrong to shed some light on how the initiatives, such as TikTok creator marketplace are being received.

Lastly, Mumbrella’s Olivia Kruimel speaks to ANZ’s senior manager, customer centricity and capability, Kate Young about the financial institutions marketing function transformation, why scaling personalisation has developed into a central mission for the bank, and how ANZ is future-proofing marketing staff into becoming top marketers.

In the news

  • The ACCC Digital Advertising Services Inquiry final report drops – just how damaging is Google’s dominance in the ad tech supply chain? (01:56)
  • Simon Ryan’s Ryancap launches Tightrope in collaboration with Konrad Spilva and his Shadowboxer business (09:20)
  • TikTok boosts its attempts to appeal to mainstream marketers with new products (18:22)

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Music credit: RetroFuture Clean Kevin MacLeod (incompetech.com)
Backbay Lounge Kevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 3.0 License

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