Mumbrellacast: Influencer marketing is a murky business

Influencer marketing is in the spotlight again, with SBS’ The Feed airing a four-part investigation into the industry. The team unpacks some of the shadier aspects of influencer marketing and discusses why it is so difficult to regulate.

Plus, the team analyses the WPP AUNZ scheme implementation booklet as the takeover bid from WPP plc moves forward. Also at WPP this week, Group M CEO Mark Lollback departed. What’s next for the group’s media agencies while the search for his replacement is underway?

News Corp and Nine struck news payment deals with Facebook, after weeks of the social media platform reportedly dragging its feet. The two major players join Seven, Schwartz Media, Private Media, and Solstice Media on the deals list, but the ABC still doesn’t have an agreement with Facebook or Google.

And, ahead of the 2021 season’s launch, AFL Media’s Julian Dunne gives a deeper insight into the return of the game to stadiums and what that means for the code as well as the brands and marketers that partner with it.

In the news

  • The takeover bid for WPP AUNZ gathers momentum while Mark Lollback departs (1:01)
  • News and Nine agree on Facebook deals  (11:08)
  • Influencer marketing under is put under the microscope, again (18:59)

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Music credit: RetroFuture Clean Kevin MacLeod (incompetech.com)
Backbay Lounge Kevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 3.0 License

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