Mumbrellacast Interview: Why Matt Knapp left Dollar Shave Club and what’s next

I spent six years in men’s grooming worrying about how to sell razors, and the same problems cropped up every time. It made sense for me to move on.

Former Dollar Shave Club VP of creative and executive creative, Matt Knapp, is the latest guest on Mumbrella’s new weekly standalone interview series, and joins Damian Francis this week for an extended chat.

In it, Knapp chats about pulling the pin on his US adventure when COVID hit hard in April 2020, and how he came to the decision to move back to Australia a year earlier than planned.

He speaks about a desire to do new things beyond “worrying about how to sell razors”, and how that drove him to spread his wings beyond Dollar Shave Club, though he continues to freelance for the company and says he still has a lot of love for the brand.

Matt Knapp at Mumbrella360

Since his move back to Australia, Knapp has been impressed with the Sydney market, and all the companies and start-ups popping up, and dives into the state of the Australian advertising and business industry.

Knapp also reflects on the current state of in-house creativity as part of the Australian creative industry, and also speaks candidly about Dollar Shave Club’s rapid expansion, as well as how he built a team with the best retention rate in the company.

And yes, he even speaks about Dollar Shave Club coming under fire for purchasing spots on PornHub.

Subscribe through your favourite podcasting app here.

Music credit: RetroFuture Clean Kevin MacLeod (incompetech.com)
Backbay Lounge Kevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 3.0 License

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