Mumbrellacast: Mark Coad on ditching the pitch, saying ‘no’, and why agency culture is everything
In this week’s Mumbrellacast PHD CEO Mark Coad joins us in the studio to discuss whether he’s ready to sign up to #ditchthepitch, what it takes to say no to a pitch, deteriorating payment terms, and why ‘culture’, often a muddy, hard-to-pin-down beast, starts at the top.
Coad stuck around to also unpack the week’s news, commenting on how regional media is close to his heart in the wake of WIN shuttering five regional newsrooms, why we need to cut TV networks some slack when programs like The Super Switch perform poorly, and what he thinks about transparency for out-of-home measurement.
