Mumbrellacast: Mark Coad on ditching the pitch, saying ‘no’, and why agency culture is everything

In this week’s Mumbrellacast PHD CEO Mark Coad joins us in the studio to discuss whether he’s ready to sign up to #ditchthepitch, what it takes to say no to a pitch, deteriorating payment terms, and why ‘culture’, often a muddy, hard-to-pin-down beast, starts at the top.

Coad stuck around to also unpack the week’s news, commenting on how regional media is close to his heart in the wake of WIN shuttering five regional newsrooms, why we need to cut TV networks some slack when programs like The Super Switch perform poorly, and what he thinks about transparency for out-of-home measurement.

In the news

  • WIN axes five newsrooms (13:34)
  • Should Seven ditch The Super Switch? (17:49)
  • The City of Sydney enters the outdoor war (22:26)
  • And is culture a competitive advantage? (26:53)

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Music credit: RetroFuture Clean Kevin MacLeod (incompetech.com)
Hard Boiled Kevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 3.0 License

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