Mumbrellacast: Nine in 2021 – everything you need to know

In this week’s Mumbrellacast, the team gives you everything you need to know about Nine’s upfronts for 2021, including a chat with chief sales officer, Michael Stephenson (20:34).

So, how exactly does it new audience targeting partnership with Adobe work? Is it really going to put Nine in competition with Google and Facebook? And, will we see more media companies developing their own defence against the cookies?

And, what will content look like in 2021? The team was hoping for a shiny new TV show, but instead Nine will be putting a ‘refreshed’ Celebrity Apprentice Australia and Beauty and the Geek on air (so much for Seven trying to “revive yet another Nine show”). Is Nine just playing it safe in this world of complicated productions?

Plus, looking beyond the upfronts, small publishers spoke out against the ACCC’s news media bargaining code in fear of Google and Facebook shutting down news in Australia, and industry watchdog Ad Standards upheld the first complaint under its new body image rules.

In the news

  • Is Nine’s Adobe data deal a game changer? (1:22)
  • Nine’s programming for 2021 (10:05)
  • Ad Standards gets serious about body image (36:33)
  • Small publishers fear the ACCC’s new code (42:17)

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Music credit: RetroFuture Clean Kevin MacLeod (incompetech.com)
Backbay Lounge Kevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 3.0 License

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