Mumbrellacast: Packer’s Ten grab; Copycat ads; Telstra’s new approach; Why a US sitcom outrates the opposition
In this weeks Mumbrellacast:
Mediaedge CIA’s new chief strategy officer James Hier and Mumbrella editor Tim Burrowes dicuss:
- James Packer’s move on Ten
- Copycat ads
- Australia’s biggest websites
- Yet another make-an-ad competition
- Telstra’s anime strategy
- Why Two And A Half Men is more popular than X Factor and Undercover Boss
Production by Georgina Pearson.
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Recorded with the support of:
So MEC have time for media PR but not for media owners???
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