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Mumbrellacast: Packer’s Ten grab; Copycat ads; Telstra’s new approach; Why a US sitcom outrates the opposition

October 22, 2010 12:38

In this weeks Mumbrellacast:

Mediaedge CIA’s new chief strategy officer James Hier and Mumbrella editor Tim Burrowes dicuss:

  • James Packer’s move on Ten
  • Copycat ads
  • Australia’s biggest websites
  • Yet another make-an-ad competition
  • Telstra’s anime strategy
  • Why Two And A Half Men is more popular than X Factor and Undercover Boss

Production by Georgina Pearson.

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Topics
animation Facebook Google James Hier James Packer Mediaedge CIA Nine Nudie Telstra Ten The Simpsons Tim Burrowes TV ratings Two and a Half Men Undercover Boss X Factor
1 COMMENTS
Steady Teddy 22 Oct 10

So MEC have time for media PR but not for media owners???

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