Mumbrellacast: Packer’s Ten grab; Copycat ads; Telstra’s new approach; Why a US sitcom outrates the opposition

In this weeks Mumbrellacast:

Mediaedge CIA’s new chief strategy officer James Hier and Mumbrella editor Tim Burrowes dicuss:

  • James Packer’s move on Ten
  • Copycat ads
  • Australia’s biggest websites
  • Yet another make-an-ad competition
  • Telstra’s anime strategy
  • Why Two And A Half Men is more popular than X Factor and Undercover Boss

Production by Georgina Pearson.

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Recorded with the support of:


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