Mumbrellacast: The Jenny Craig PR disaster | The Gruen Olympics | Australia Day marketing | Making radio ads

Featuring Ralph van Dijk of Eardrum, Mumbrella editor-in-chief Tim Burrowes, Mumbrella managing editor Robin Hicks and producer Colin Delaney (56:37)

  • Eardrum boss Ralph Van Dijk on taking radio ads to the rest of the world – 0:43
  • Updating the radio ratings diary system – 9:02
  • The Kyle Sandilands Jenny Craig debacle – 14:23
  • Verdict on Rosso & Claire’s first days on air – 22:55
  • The ad outlook for 2012 – Dan Johns – 25:03
  • Gruen’s Olympic focus – 30:00
  • Will Kekovich lead the countdown? –  32:55
  • Spread Australia on your toast – 39:24
  • The Hoff on Celeb Apprentice – 43: 36
  • This American Life, the podcast to rule them all? – 48:53

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Direct link to Mumbrella’s iTunes store listing for the podcast

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