Mumbrellacast: Ten talks rebrand, Sintras quits SBS, Facebook revenue jumps, did VW plan to get banned?

This week, Ten’s programming and sales bosses Beverley McGarvey and Rod Prosser join us (24:40) to discuss the network’s most recent rebrand, including the relaunch of multi-channels One and Eleven to Boss and Peach. The duo also talk to us about their experience with pilot week, and how they see themselves compared to rivals Seven and Nine.

We also have all the industry rumblings behind John Sintras quitting SBS, a debate about whether VW had planned for its ad to get banned, and question whether Barnaby Joyce could be Facebook’s next employee (spoiler alert: probably not).

In the news

  • John Sintras resigns from SBS (1:20)
  • Facebook revenues jump 33% despite no user growth abroad (5:02)
  • Volkswagen’s ‘too powerful for TV’ ad deemed ‘too powerful for TV’ by Ad Standards (08:47)
  • The big three TV upfronts draw to a close (11:59)

Ten’s Beverley McGarvey and Rod Prosser in the Mumbrellacast studio

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Music credit: RetroFuture Clean Kevin MacLeod (incompetech.com)
Faster Does it Kevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 3.0 License

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