What advertising can learn from sport, why there are haters on marketing blogs, Melbourne – the new Adelaide
Mark McCraith, Sean Cummins, Robin Hicks, Ian Coutts, Darren Woolley at Question Time
In this week’s Mumbrellcast, Ian Coutts, comms director of AFL club Carlton, Sean Cummins, boss of ad agency CumminsRoss, Mark McCraith, COO of media agency Maxus and Darren Woolley, MD of pitch doctors TrinityP3 feature in the best bits of Mumbrella Question Time in Melbourne. (1hr 4mins)
The topics:
- The best advice you’ve heard this year
- The ‘spooky similarities’ between advertising and sport
- A brand’s responsibility for its Facebook page (and anonymous comments on marketing blogs)
- Advertising, a ‘who you know business’
- Brands that should not get into bed with sport (and why the Japanese think Australian smokers are prostitutes)
- AFL, the ad agency
- Melbourne, the new Adelaide
- ‘I want to be the next Harold Mitchell’
- Price fixing and the value of ideas
- ‘Anyone with a laptop thinks they’re a creative director
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Direct link to Mumbrella’s iTunes store listing for the podcast 
Studio facilities: CBS Interactive
Mumbrella theme music by Noise International
