Mumbrellacast: Will Nine’s journos strike? Plus, Mark Green

On this week's Mumbrellacast, Emma Shepherd joins host Calum Jaspan to discuss potential industrial action at Nine's print titles. Then, Accenture Song ANZ lead and The Monkeys CEO and co-founder, Mark Green joins the podcast.

With potential industrial action on the cards at Nine Entertainment Co.’s publishing titles, including the Sydney Morning Herald, The Age, The Australian Financial Review, Brisbane Times, and WA Today, the team discusses the context around the stand-off, and how it got to where it is. With the managing director of Nine Publishing, James Chessell pushing back against staff, the team also heard from director Adam Portelli, and discussed where things might go next if the staff decide on a walkout.

Then, after rebranding from Accenture Interactive to Accenture Song earlier this year, ANZ lead Mark Green joins the podcast to discuss the strategic shift for the business, and how its new positioning reflects how it is helping brands transform for the future, and how the agency he co-founded plays into it all. Green also talks about why The Monkeys has been a hit in market over its 16-year lifespan, why effectiveness and real ideas trump for clients, and the culture that continues to drive the creative shop.

Episode breakdown

  • Will Nine’s print journos go ahead with industrial action? (01:54)
  • Interview with Accenture Song/The Monkeys’ Mark Green (10:24)

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