News Olympic efforts among the contenders for Mumbrella’s ad of the month August 10, 2012 10:15 by Colin Delaney 6 Three big Olympic ads are among the contenders for the latest round of Mumbrella’s TV Ad of the Month. Telstra’s homage to Down Under, Coles’ homage to Cathy Freeman and Qantas’ homage to athletes’ late night training routines are among the contenders. Also in contention are Host’s branded Kiwi Sceptics ad with Lara Bingle, BMF’s work for Athlete’s Foot, Leo Burnett’s Bulleit Bourbon ad and Cummins Ross’ retro Chrysler ad. The shortlist for July’s ads is based on self nominations, Mumbrella’s own selections and reader submissions. The winners are decided by Mumbrella readers who vote by taking part in the survey at the bottom of this item. The deadline for voting is next Thursday August 16. Campaigns are eligible whichever screen format they first ran on including TV, cinema and the web. The shortlist for July’s Ad of the Month: 1. Air New Zealand – Kiwi Sceptics – Host 2. Athlete’s Foot – Find Your Fit – BMF 3. Telstra – Down Under – DDB 4. Qantas – You’re the reason we fly – Publicis Mojo 5. Bulleit Bourbon – Leo Burnett Sydney 6. Coles – Big Red 7. Chrysler – Timeless – CumminsRoss [SURVEYS 30] Colin Delaney topics Air New Zealand, Athlete's Foot, Big Red, BMF, Bulleit Bourbon, Coles, CumminsRoss, DDB, Find Your Fit, Host, Kiwi Sceptics, Leo Burnett Sydney, Publicis Mojo, Qantas, Telstra, You're the reason we fly Share Tweet Share Comments: 6 Add Comment My 10c worth 10 Aug 12 Really like a couple, but like Telstra that little bit more. Vote 1 DDB. Reply GW 13 Aug 12 Great stuff Reply Mike 15 Aug 12 I have to say, every time I hear the Qantas ad come on I feel like I am watching an episode of ER or some other medical show. Don’t like. Reply Thought 15 Aug 12 I have to agree Mike. Telstra’s Down Under is a not so fabulous rip of the Qantas Still Call Australia home Reply Sue 15 Aug 12 Wife carrying races? Haha You can’t beat that. Great concept too. Reply Emily 16 Aug 12 Wife carrying! Reply Have your say Name Email Address (optional) Website (optional) ADVERTISEMENT Most Discussed 60 Comments How to Ritson: A beginner’s guide to denial, dismissal & downplay 43 Comments Outsiders by name, outsiders in the ratings 23 Comments Calling bullshit on the internet 101 23 Comments Mark Latham, Rowan Dean and Ross Cameron land Sunday morning ‘Outsiders’ show on Sky News 22 Comments Cash for client access: a new low for media?