Mumbrella’s audited traffic sees 58% growth

ABA mumbrella feb 2012Mumbrella’s audience rose to a record high in February, new numbers from the Audit Bureaux of Australia suggest.

According to the ABA, Mumbrella delivered 737,081 page impressions during February. This was up 58% on the same period in 2011. Mumbrella’s previous high came in November when it delivered 710,394 page impressions.

The online audiences of most trade press titles in the sector including AdNews, B&T and Marketing magazine are not audited.

audit bureau campaign brief march 2012Campaign Brief’s audited traffic grew from 225,522 page impressions to 260,818, an increase of 15.6%.

Mumbrella’s average number of daily unique browsers rose to 9,056, up from 5,984 in February 2011, an increase of 51.3%.   

Campaign Brief was up to 3,215 from 2,339, an increase of 27%.

The audited numbers are for Australia only and do not include international traffic.

The average session duration for a Mumbrella reader was 3m:17s. For Campaign Brief it was 2m:45s.

While other titles are not audited, Alexa data suggests that Mumbrella has the greatest reach, followed by AdNews and B&T delivering similar numbers with Campaign Brief and Marketing mag behind that.

alexa march 2012


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