Mumbrella’s sister site Thumbrella launches as McKeown joins from B&T

A sister website to Mumbrella has today been formally launched, alongside the appointment of the company’s first sales director.  

Thumbrella – covering everything under the travel and hospitality umbrella – is now live.

Edited by Martin Lane, the award-winning former editor of Travel Weekly in the UK and publisher of Travel Weekly, Travel Today and Hospitality magazine in Australia, Thumbrella will provide a daily news, commentary and discussion point for the travel and hospitality industry.

Mumbrella and Thumbrella are owned by Focal Attractions. The company’s fortnightly PDF publication Backpacker Trade News will become a weekly html newsletter as part of the Thumbrella offering.

Lane said: “Backpacker Trade News has built a loyal and substantial following since it launched a year ago, but the old PDF format was holding it back. Delivering a breaking news service via legacy technology is no longer enough.

“What makes Mumbrella unique are the discussions that take place among its users, and it’s that model we’ll now be rolling out to the whole travel industry. While Thumbrella’s initial focus will be on the independent travel sector, we intend to rapidly widen our remit.”

Meanwhile, next month will see Sean McKeown join Mumbrella as sales director, working across Focal Attractions’ portfolio. McKeown is currently national advertising manager on trade title B&T.


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