Mumbrella’s Summer Shorts series – ep. 13

We’re back in the (virtual) office from today, and Mumbrella hopes 2022 is going swimmingly for you.

If you’re struggling to find industry news, you can always catch our Summer Shorts lifesaver. You won’t find this in any newsletter (which returns at the end of the month), so keep popping back for updates.

Short shorts

• French fashion house Chanel has tapped Leena Nair as its new global CEO. Nair comes from consumer goods firm Unilever, where she most recently served as the company’s chief human resources officer. She was also a member of Unilever’s executive committee. Chanel owner Alain Wertheimer will take on the role of global executive chairman. (Footwear News)
• AT&T Inc. was given a “favourable” ruling by the Internal Revenue Service for the planned merger of its entertainment company WarnerMedia with television conglomerate Discovery Inc. (Los Angeles Business Journal)
• L’Oréal has signed an agreement to acquire Youth to the People, a skincare company based in California. (The Beauty Influencers)

• Sony Pictures Networks India has acquired the exclusive media rights to broadcast Legends League Cricket in India. (The Hindu BusinessLine)
• Statista data suggests big data market volume is set to top $100 billion over the next five years. (Swift Headline)
• Comscore says the first weekend of 2022 totaled $96 million for all US theatrical releases versus $4.5 million during the same period in 2021. (Media Post)
• Ferns N Petals, India’s largest flower and gifts retailer and one of the largest flower retailers globally, has recently appointed Mullen Lintas Delhi to handle its creative duties.
• Nielsen’s new measurement platform Nielsen One is close, but the measurement firm is taking the wraps off Nielsen One Alpha, a limited beta version of the technology. Disney and Magna are among the partners who have signed up to test a framework that will debut at CES. (Morning Brew)
• Fathom Events said it is going ahead with its special tribute to Betty White. The documentary will still debut on Jaunary 17. (Bizwomen)
• Ikea is hiking its prices by nearly 10% as the supply chain crisis continues to disrupt its operations. (The Guardian)
• Apple crossed the $3 trillion market capitalisation milestone on Monday for the first time ever, just 16 months after it crossed the $2 trillion level. (Business Insider Australia)
• KFC China is introducing green marketing campaigns designed to promote more sustainable lifestyles and increase consumer awareness of eco-friendly behaviour. (QSRWeb)
• Crypto.com will air its debut Super Bowl commercial in February 2022 in its bid to become an international brand. The Singapore-based crypto platform has signed a deal to offer $700 million to mark 20 years of the right to name to the Staples Center in Los Angeles that will change to Crypto.com Arena during the weekend. (Global Crypto TV)
• Matt Damon has been absolutely savaged for being “insulting” and “out of touch” in his latest cryptocurrency commercial. (news.com.au)

• The Royals has created a new ad campaign for Tasmanian-based bank MyState, with its aim being to boost its presence on the Australian mainland. The campaign aims to highlight MyState’s stance as the “human way to bank”, and will have a particular focus on Victoria. The campaign will run across print, radio, social media and outdoor billboards, along with television and digital. (Australian Financial Review)
• After a lengthy trial that was interrupted by a pregnancy and a pandemic, a jury has found disgraced Theranos CEO Elizabeth Holmes guilty of fraud. (news.com.au)
• Australia’s Reserve Bank governor Philip Lowe was recently asked what would be his idea of economic “nirvana”. He said it would involve full employment, wages growing at four per cent annually, labour productivity rising by 1.5 per cent, and an inflation rate that was averaging 2.5 per cent. (The New Daily/Roy Morgan)

The new Apple Watch commercial is WILD pic.twitter.com/Uixq4Uzju7

— Joe Pompliano (@JoePompliano) January 2, 2022

• Porsche has launched an APAC campaign to celebrate 20 years in the region. Credits: Director Roslee Yusof, Freeflow Productions.

Some key positions available

• Apple – Head of Marketing Communications, ANZ
• Finder – Head of Editorial

Missing the old days? Listen to our pod:

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Andrew Banks

Andrew is an editor and journalist with over 27 years' experience, working across publications including news.com.au, The Sunday Telegraph and The Australian newspaper.

topics Alain Wertheimer Apple AT&T Inc Betty White CES Chanel ComScore Crypto.com cryptocurrency Discovery Inc Disney dronevertising Dubai Fathom Events Ferns N Petals Ikea KFC China L'Oreal Leena Nair Legends League Cricket Magna Mullen Lintas Delhi Mumbrella Mumbrella Summer Series Mumbrella Summer Shorts Mumbrellacast MyState Nielsen Nielsen One Nielsen One Alpha Pete Bosilkovski Sony Pictures Networks India Statista Super Bowl The Royals Unilever WarnerMedia Youth to the People

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