Mums latest group to say ‘Shut up and take my money’ in ongoing KFC campaign
KFC’s latest rendition of ‘Shut up and take my money’ sees a mother at her child’s party celebrating a $10 Popcorn Chicken Bucket deal by playing on a jumping castle.
Sitting inside watching her TV, the woman sees an ad for $10 Popcorn Chicken Buckets. The ad then shows her on the children’s jumping castle celebrating and throwing chicken into her friends’ mouths.
Meanwhile the children sit and watch the mums looking embarrassed and bored.
https://youtu.be/9F3qTXt_dGM
The ad was made by Ogilvy Sydney and is part of a campaign which kicked off four months ago, which aimed to make the fast-food brand appealing to a wider audience.
KFC’s tongue-in-cheek ‘Shut up and take my money’ campaign has so far seen an older woman showered with attention for her $10 nuggets deal, a boss impressing employees with a large meal deal, a soccer dad with screaming children, and a janitor enjoying $2.50 gravy and chips.
Commenting when the janitor execution launched, Shaun Branagan, group creative director at Ogilvy said the campaign has been an “incredible success.”
“Whilst most retail campaigns are moronic and monotonous, this one is designed to sell without the yell, to entertain with story-selling,” Branagan said.
