mX expands reach in Sydney
Commuter publication mX has expanded its distribution in Sydney to include Parramatta.
The announcement:
Commuter brand mX has expanded its distribution in Sydney with the publication now available in Parramatta’s central business district.
Each day from Monday to Friday, 5000 copies of mX are now distributed in the area.
Publisher of mX Fiona Mellor said that consumer and advertiser demand had driven the expansion: “We are following the urban sprawl. Our strategy is to be a commuter’s friend in CBD areas, engaging young professionals each day. It was critical for us to expand to Parramatta as Sydney’s second largest CBD to reach this active and captive audience.
“In addition to our recently launched mX app, we are making mX’s cheeky, irreverent and mostly uplifting writing style accessible to more Australians,” Ms Mellor said.
This follows an expansion to Caulfield in Melbourne and Toowong in Brisbane earlier this year.
Ms Mellor continued: “When you combine this expansion with our new mX app, which at launch enjoyed the top download spot in the Apple Store and Android Marketplace, we continue to grow across geographies and platforms giving advertisers more innovative, multi-platform opportunities to engage mX audiences for their campaigns.”
Source: News Corp Australia media release
