My content marketing campaign failed. Now what?
In this posting from the LinkedIn Agency Influencer program, Louder Online co-founder Gian Clancey argues there’s an awful lot to learn from an apparently unsuccessful content marketing campaign
History is littered with people who failed at their passion.
Walt Disney got fired from his dream job, Steve Jobs watched his business collapse, and Abraham Lincoln lost out on the US presidency. The thing that made these names famous, though, wasn’t their failures – it was the fact that they kept trying even after things went wrong.
So if you’re facing a content marketing campaign that isn’t going your way, don’t get discouraged – watching a campaign fail can often set you up with the knowledge and skill you need to make a successful campaign next time.
Can we please get Mr. Hickey to start writing articles that have some thought, rigor and data behind them, as well as proof he’s sought other thinking?
This reads so poorly and shows highlights little understanding. Not a good look for Meltwater.
My tip for content marketers (and this author): Edit. A lot.