My Kitchen Rules and Gogglebox top key advertising demographics on Thursday night

My Kitchen Rules and the news helped Seven to a 22.5% main channel share win on Thursday night, with 945,000 metro viewers tuning in to watch the home cooks battle it out.

Despite being the ninth most-watched program overall, Gogglebox came second in key advertising demographics 16-39, 18-49 and 25-54, while My Kitchen Rules came in first.

Nine’s most watched program of the night was the news, with 791,000 metro viewers. Married at First Sight, the channel’s ratings winner, doesn’t air on Thursday, Friday or Saturday nights.

The channel achieved an overall main channel audience share of 19.3%.

Gogglebox was also Ten’s most-watched program overall with 554,000 metro viewers, which helped the station to a 12.1% main channel share.

Current affairs continued to lead the pack with The ABC collecting 693,000 metro viewers for its news program, while Nine’s A Current Affair attracted 579,000 viewers.

Documentary show Gordon Ramsay on Cocaine gave Seven an additional 415,000 metro viewers.

The most-watched drama program of the night was Seven’s Home and Away with 586,000 viewers. This was followed by Call the Midwife on ABC with 491,000 viewers.

SBS’ main channel share was 3.8%, as none of its shows made it into the top 20.


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