My Muscle Chef appoints Nick Love as chief customer officer

Ready-made food and beverage company, My Muscle Chef (MYMC), has appointed Nick Love to the newly created role of chief customer officer.

Love was formerly the head of performance for Google in Australia and New Zealand, where he was responsible for Google’s search advertising sales and ad product strategy, technology, operations and revenue.

Nick Love has joined My Muscle Chef

Love spent six years at Google and has been on the advisory board at MYMC since January last year. His experience also spans EA Games, Fox Interactive Media and Endemol Shine (then known as Shine).

“The growth of the MYMC brand, business and loyalty of customers across online and retail is extraordinary and a real Australian success story. It is a testament to the world class team at MYMC, the high quality of fresh meals and the founders’ vision for the business. I am super excited to join and work with the team as we continue to accelerate growth and work towards achieving our ambitious goals,” Love said.

Love was hired by MYMC for his experience in marketing, digital, content, data and measurement functions, and his focus in the role will be continuing the brand’s growth as consumers increasingly look to buying food online.

My Muscle Chef CEO, Tushar Menon, said: “We are very excited to welcome Nick to the team as we continue to define our customer strategy and solidify our position as leaders in service. His plethora of experience inspiring and leading teams, his business acumen and leading expertise in digital strategy will be invaluable to our customers.”

My Muscle Chef’s recent growth has seen it sell over 400,000 meals and record approximately $150 million a year in sales in 2020. In January it appointed M&C Saatchi Sport & Entertainment to its public relations account and then launched its first TVC, starring the West Tigers’ Chris Lawrence and Australian netball player Sarah Wall, a month later.


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