Mycar goes extra mile for car service in latest work via TBWA\Sydney
Mycar Tyre & Auto has released an integrated campaign via TBWA\Sydney, highlighting the unique needs of different types of drivers when it comes to car service.
Other assets:
Reverse: https://www.youtube.com/watch?v=NwuiSz-BPJU
Instructor: https://www.youtube.com/watch?v=mcYx58SV3bw
The 30-second spot shows the customer pulling up in a mycar shop in a vehicle ridden with cat stickers and fluffy car seat plush, highlighting that while a logbook service is not complicated, accommodating to different customers’ needs is.
The People First campaign is running across TV, radio, BVOD, OOH, TLA, social and digital display.
Bec Johnson-Pond, creative director at TBWA\Sydney said: “For this iteration we wanted to continue the brand tone that’s already been established, while leaning into more product-specific offerings. Tyre and auto isn’t a category that’s typically known for disruption.
Adele Coswello, chief customer officer at mycar Tyre & Auto, added: “At mycar, we don’t just see the car that needs to be serviced, or have its tyres changed. We see the people behind the car, and the talented team of technicians that bring it to life.
“In our second iteration of our People First campaign we communicate this in a humorous and memorable way that reflects the values of our brand.”
Credits
mycar Tyre & Auto
Adele Coswello – Chief Customer Officer
Cynthia Fernandez – Head of Marketing
Creative Agency: TBWA\Sydney
Media Agency: Hearts & Science
PR & Social Agency: Eleven
Production: Raskols
Director: Robin Walters
Photographer: Ingvar Kenne, Pool Collective
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Darcy Song was a reporter at Mumbrella, covering media owners, adtech and social platforms. She left in October 2023.
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