Myer celebrates giving in Christmas campaign
Myer has kicked off its Christmas season with a new campaign celebrating the act of giving.
The commercial features a montage of gift-giving set to Jamiroquai’s “You Give Me Something” ending with the tagline “The Power of Give”.
(Ads courtesy of Ebiquity)
Myer’s main creative agency is Badjar Ogilvy although at the time of posting the store had not responded to questions about who was responsible for this campaign. The account is currently out for pitch.
Westfield kicked off its Christmas push at the end of last month with a campaign which also focused on giving.
Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.
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Having seen the awesome John Lewis ad (Uk) this week, followed by Jamie Olivers woolies ad which is also good, this doesn’t even come close. Disappointing that a big brand like Myer can’t do better
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oh dear
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It is embarrassing to compare this to Boots and John Lewis. And it’s not ONLY budget that separates them. It’s ambition and balls too.
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I would hate to be invited to any of these CHristmas parties!
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Maybe, if they’ve paid their current agency’s little bit better.. The ad wouldn’t suck as much! Or maybe, if they account wasn’t up for pitch, the agency would actually cared a bit more than usual.
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