Myer launches Give Registry campaign to help victims of domestic violence

Myer has launched a crusade to help victims of domestic violence with customers invited to buy items from the department store and donate them to needy women and families.

The Give Registry, launched today by Myer ambassador Lauren Phillips, will mirror a traditional gift registry and encourage shoppers to buy pre-selected “essential items” that are needed by women and children to rebuild their lives. Each donation will be matched by Myer and distributed to The Salvation Army’s crisis accommodation and women’s refuges.

Myer chief executive and managing director, Richard Umbers, said the initiative provides practical support to victims of family violence.

“Myer is standing up to family violence and we know that our customers and team members feel very passionately about this worthy cause,” he said. “The Give Registry means that we can work together with our customers to help make a difference in these women’s lives. We’re really proud to launch the Give Registry which provides practical support through the provision of much needed essential items.”

The Salvation Army’s secretary for women’s ministries, Colonel Karyn Rigley, said victims of abuse often emerge from violent domestic environments with nothing.

“One in three women are affected by family violence in Australia. Family violence is also the leading cause of homelessness for women and children and often when a woman leaves a violent situation she leaves with nothing but the clothes on her back,” she said.

“Through the Give Registry we’ll be able to provide further practical care to women in crisis.