Myer launches Give Registry campaign to help victims of domestic violence
Myer has launched a crusade to help victims of domestic violence with customers invited to buy items from the department store and donate them to needy women and families.
The Give Registry, launched today by Myer ambassador Lauren Phillips, will mirror a traditional gift registry and encourage shoppers to buy pre-selected “essential items” that are needed by women and children to rebuild their lives. Each donation will be matched by Myer and distributed to The Salvation Army’s crisis accommodation and women’s refuges.
Myer chief executive and managing director, Richard Umbers, said the initiative provides practical support to victims of family violence.
This registry suggests that Myer donates to domestic violence victims, only when a purchase is made at the registry. Otherwise not. Where is the incentive for buyers to go out of the way to contribute to the registry? Surely they could donate directly to domestic violence causes without Myer’s help?
A better incentive for shoppers would have been to buy products at Myer for themselves and for Myer to donate a percentage of cash /or a product equivalent, to domestic violence victims.
I don’t understand your issue with this. I go to Myer, buy a skirt on the registry, Myer matches it and the Salvation Army gets 2 skirts instead of one.
I am looking to this as Xmas presents for my family – you know “a sheet set has been donated to a victim of domestic violence on your behalf from xxxxx”. I note I have to buy in store, not on line. As someone with family in Qld, ACT & Vic, how can I do this? How does it work?