Myer looks to make Christmas bigger than ever

The Myer Christmas campaign by Clemenger BBDO Melbourne is encouraging Australians to come together to celebrate all of the moments they’ve missed out on this year and make this Christmas even ‘Bigger than Christmas’.

Myer have today released an original Christmas song that reflects on the events and occasions that either did not happen or were a little different this year due to the COVID-19 pandemic. The campaign will be used across all facets of the retailer’s communication channels such as advertising, visual merchandising, in store and digital platforms.

Myer chief customer officer, Geoff Ikin, said: “Our ‘Bigger than Christmas’ campaign is about focusing on the joys of coming together and celebrating this Christmas like never before.

“We hope it provides joy and inspiration for Australians to really celebrate this Christmas and, for that matter, all the other occasions that have been missed this year.”

Clemenger BBDO Melbourne executive creative directors, Jim Curtis and Ryan Fitzgerald, added: “It has been one hell of a year. However, out of the mayhem comes the opportunity for Australians to have a Christmas like never before — to cram all that we have missed into one chaotically wonderful day.”

Media for the campaign is being managed by Ikon.


Geoff Ikin – Chief Customer Officer
Gemma Hunter – General Manager Marketing
Emma Heinceslater – Marketing Manager
Bridget Thompson – Social Media Manager
Aaron Achurch – Head of Media
Mel Touma – Media Manager
Claudia Hackworth – National Publicity

Clemenger BBDO Melbourne

Production Company – The Sweetshop
Nick Kelly – Director
Llew Griffiths – Executive Producer
Edward Pontifex – Managing Director
Stefan Duscio – DOP
Music – Electric Dreams / Level Two Music
Sound – Electric Dreams / Squeak E Clean
Offline Editor – Bernard Garry (The Editors
Post Production – The Editors

Jeremy McNamara – Client Service Director
Ante Pejic – Digital Director
Katherine Sheppard – Digital Manager
Jake Devlin – Communications Manager
Jackie Findlay – Trading Manager


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.