MYOB gets saucy for viral ad campaign with a twist

Accounting software firm MYOB is promoting its mobile payment device PayDirect with a risqué two-and-a-half minute video showcasing the ease of how the tool can be used for any business, including the “oldest business in the world”.

The video, which was conceptualised and produced by MYOB’s in-house creative team The Purple Agency, sees the end of a paid-for romantic encounter between a man and a woman called Candy, with a twist.

The video is part of the ‘Love Your Work’ campaign which includes a Different TV campaign.

MYOB general manager of marketing Caroline Ruddick told Mumbrella: “Our creative director, Stanley Johnson, worked in conjunction with some of the industry’s best freelance talent available.

“The nature of online ad campaigns is that they are a bit edgier, more disruptive and entertaining. This video “Candy” will only appearing online, and our intention is for it to be seen, enjoyed and shared with others to entertain our young and entrepreneurial client base.

“Our message is delivered in a cheeky and unexpected way, and the message is that you can easily take credit on your smartphone with MYOB PayDirect. Making it easy for you to run your business allows your focus to be on loving your work no matter what you choose to do. It’s not our place to judge what people choose to do, we just aim to make business life easier.”

The TV version of the campaign features a barber called Mr Mo.


  • Creative director: Stanley Johnson
  • Writer: Steve Callen
  • Production/Account director: Samantha Joy
  • GM marketing: Caroline Ruddick
  • Marketing manager: Rebecca Roberts
  • Acquisition & channel marketer: Jesse Logan
  • Senior broadcast producer: Sophie Simmons
  • Production Company: The Directors Group
  • Director: Steven Callen
  • Producer: Craig Griffin
  • Director of photography: Matt Chuang
  • Casting: 2 Divas Casting – Maria Efthymiopoulos & Zoe Maye
  • Editor: Jon Holmes
  • Grade: Martin Greer
  • Grade suite: Cutting Edge
  • Online Editor: Jon Holmes
  • Music/Composer: Justin Pounsett
  • Sound engineer: Dylan Stephens
  • Sound studio: Risk Sound
  • Sound producer: Tony Q. Le

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