MyPeace launches first Muslim ad to run on Australian primetime TV

Islamic group MyPeace has launched its first ad campaign on television – the first Muslim-backed campaign to run on primetime TV in Australia. The idea of the campaign is to educate non-Muslims about Islam.


The ad will run nationally on Prime from Wednesday, and on Nine and Seven from Saturday.

“This is the first time an Australian Muslim group has taken the initiative to bring Islam to the masses,” said MyPeace founder Diaa Mohamed. “We hope this campaign provides Australians with fact and insight around Islam.”

Earlier this year, MyPeace courted controversy with a poster that read ‘Jesus – a prophet of Islam’.

Mohamed added: “With research showing that the rise of Islam is the second biggest issue facing Australian society (17%) ahead of climate change (12%) and refugees and boat people (7%), it’s evident that there’s a great divide between what people understand to be the principles of our religion and the principles in reality.”

PR around the campaign is being handled by Mango Communications.


Production company:  Filmotion
Producer: Diaa Mohamed & Fadel Harris
Director: Diaa Mohamed & Kamal Salah
Voice over man: Warwick Moss


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