NAB – brave, ambitious and aggressive

I’ve already written about NAB’s Twitter stunt.

But as the campaign continues to unfold, my jaw continues to drop.

The stunt videos of ambushes on other banks (which look fake as hell to me by the way) take it to another level.  

This is going to be talked about for months.

It’s one of the bravest, most ambitious, most aggressive campaigns I can remember.

And it’s for a bank.

Tim Burrowes


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