NAB unveils new Sydney branch offering as it builds focus on consumers

NAB is aiming to humanise its brand through the unveiling of its new Sydney branch which will offer event and networking opportunities.

The new George St store’s branding is designed by Principals and aims to add a human touch to the new building in an effort to build on plans to improve relationships between customers and banking staff.

The store design and offering follows the launch of NAB’s latest ‘More than Money’ campaign which focused on what is most important to consumers.

Principals was tasked with designing digital in-store panels and an ‘Explore zone’ with self service technology to build on the bank’s brand identity transformation.

Simon Wright, creative director at Principals, said: “It’s exciting to see our brand identity work come to life at the George Street branch. This brand experience truly demonstrates the meaningful change NAB has gone through.”


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