Naked Communications to exhibit at Pause Fest festival
Federation Square Melbourne has commissioned creative agency Naked Communications to exhibit their installation at the Pause Fest festival. The installation is activated by strangers holding hands and is part of the festival’s theme of ‘connecting’.
The announcement:
13 February 2014; Naked Communications is the only creative agency commissioned by Federation Square Melbourne to exhibit at the fourth annual Pause Fest, a festival of creativity and innovation.
The installation encourages strangers to connect with one another to illuminate the message, ‘we are all connected’.
It works by asking participants to join hands in order to complete a low voltage circuit between two conductive handles. These are set far enough apart that to activate the piece alone is impossible.
“We’re proud to be a part of something as thought-provoking and culturally relevant as Pause Fest. It’s an event that demonstrates how vibrant and multi-faceted our creative industry is here in Australia, “ commented Tom Ward, Managing Director at Naked Communications Melbourne.
“Building on the festival theme, ‘connected’, the artwork seeks to actively engage the viewer by asking them to connect physically with other people, where together they can make something happen,” said Communications Director at Naked Melbourne, Andrew Reeves.
“The idea of physical interaction and connection was interesting because it’s something we find ourselves doing less and less these days thanks to digital devices and virtual communities”, continued Andrew.
WHEN: 7:30PM, 13 February 2014
WHERE: Federation Square Forecourt, Melbourne
Source: Naked Communications
