Naked Communications picks up Hallmark Cards following a pitch

Naked Communications has won the Hallmark Cards Australia business following a competitive pitch.

Leo Burnett was the incumbent however it is not clear if they were involved in the pitch. Naked will lead all communications efforts as the greetings card company prepares for a marketing push this year.

Hallmark Cards Australia head of brand Estherina Daniel said in a statement: “We’re excited about our plans for 2014, and delighted to be working with the team at Naked Communications to make them a reality. We loved their energy, their passion and their smarts, and look forward to building our partnership”.