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Naked Melbourne hires Zenith strategy head Matt Scotton, GPY&R planner Aliya Hasan

Naked has strengthened its Melbourne office with two signings: Zenith Optimedia Melbourne’s head of strategy Matt Scotton and George Patterson Y&R planner Aliya Hasan.

Scotton joins as communications director and Hasan fills the role of strategist.

At Zenith Optimedia, Scotton worked on brands including Foxtel, Lion Nathan, Puma and Honda. Brands in Hasans care have included AFL, Schweppes and Spring Valley.

Matt Houltham, MD, Naked Communications Melbourne said: “We’re stoked to have two brilliant misfits join the Naked Melbourne team. They’ll both be instrumental in delivering behaviour changing communications strategy.”

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