Naked wins InMobi from Access PR
Naked has won a pitch for the communications strategy, PR and experiential business of mobile advertising network InMobi, which relaunched in Australia at the start of February.
The assignment brings to an end InMobi’s short relationship with Access PR, which handled the client when it relaunched in Australia.
An Access PR spokesman told Mumbrella that the agency declined to pitch after working to the end of a three-month contract.
Naked’s brief is to introduce InMobi’s offer to agencies and marketers.
Francisco Cordero, GM and regional director of InMobi Australia and New Zealand said: “We have recently expanded our local office in Sydney and we were looking for an integrated agency to work with us to grow our local footprint and brand across Australia and New Zealand. Naked Communications is a dynamic agency that will be able to support and partner with us in this exciting period of growth for InMobi.”
Mike Wilson, Australian and New Zealand chairman of Naked Communications added: “InMobi is clearly the leader in its field. We’re delighted to be partnering with them, and helping them to develop innovative plans for significant growth.”
So Naked has two accounts in the mobile advertising space? Telstra and InMobi?
Would not of have thought Mark Buckman would be comfortable with this.
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