Naked’s Mumbrella360 experiment to be presented at US consumer psychology conference
An experiment in consumer psychology carried out by Naked Communications at last year’s Mumbrella360 had been accepted as a research article for the Society of Consumer Pschology Annual Conference.
Brooke Ward
Brooke Ward, Naked’s consumer insights manager, will travel to Las vegas to present the research at the conference next week.
The article – ‘Behaviour Change: Why Action Advertising Works Harder Than Passive Advertising’ – has been jointly authored by Ward, Naked’s global head of behavioural science Adam Ferrier and Deakin University academic Josephine Palermo.
Here’s another behavioural experiment.
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Is it just me or does Mr Ferrier appear to have devil horns? Coincidence???? I think not!! BEWARE!!!!!! You very souls are at risk! You have been warned. The Laugher!
Good luck to Brooke & Adam with their paper. I’m looking forward to reading it after the conference. To my mind, this is one of the most interesting topics in communications at the moment.
If you’re also interested in the topic, you may want to take a look at another article about participation that was published a few days ago; it’s well worth reading.
http://mweigel.typepad.com/can.....om-it.html
You’re not scientists people.
So please next time we are in a meeting, do not act like it.
3 hours of Adam Ferrier complaining about Kyle Sandilands no doubt.
Hi Simon thanks for the link.