Nando’s: we could not afford agency fees

Nando’s, which parted ways with its agency of eight years a month ago, did so because the company could not afford the agency’s fee, the fast food chain’s marketing head has said.

Kim Russell, Nando’s national marketing manager, said that the company would not be appointing a new agency and would be investing the funds in other areas.

“Nando’s does not have a big marketing budget. We just didn’t have the funds to pay a big retainer,” she said.

After splitting with The Sphere Agency, the company hired inhouse graphic designers, and plans to award advertising work on a project basis.

“We’re not about to hold a pitch by any stretch. We may look to hire an agency further down the track, but right now we’re looking to drive sales in the most cost effective manner,” she said.

The microsite for Nando’s ‘Little Hotties’ campaign was created by an agency in the UK.

Nando’s Australia’s above the line marketing spend is $3m, according to Russell.


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