Nando’s hires media agency ahead of marketing push around MasterChef

Chicken chain Nando’s has appointed Match as its media agency after a credentials presentation.

Nando’s is a new sponsor of MasterChef, announced yesterday, and a new campaign will launch around the show on Sunday.

It is unclear how the brand will be integrated into the show, although the association is likely to be around flame-grilling.

“We’ve had to think laterally about how to integrate the brand with the show, as MasterChef is obviously about using food from scratch that isn’t cooked,” said Match strategy director Ian Czencz. “But MasterChef is also about good cooking, so there’s a clear fit there.”

Match takes on the business, which Nando’s formerly handled inhouse. Nando’s recently appointed Banjo as its creative agency.

Kim Russell, marketing director, Nando’s Australia said: “Match have worked tirelessly to deliver the optimum media solution to elevate Nando’s brand awareness. We could not be happier with the team and we are absolutely thrilled with the outcome. They went the extra mile to ensure we maximise our exposure during the 14-week season of Masterchef, and we are looking forward to some positive results.”


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