Nando’s marketing director Kim Russell exits
Russell
The marketing director for Nando’s Australia Kim Russell will leave the company next week as the brand moves its marketing team to a central support office in Melbourne.
Craig Mason, managing director for Nando’s Australia, said Russell had chosen to stay in Sydney rather than relocate to the Melbourne office.
The change follows a major restructure of the marketing department led by Russell in September as part of a five year strategy.During the restructure there were two redundancies from the marketing team as well as two new hires.
Marketing manager Nicole West was given responsibility for campaigns and restaurant experience along with digital marketing from the office in Sydney.
There is no mention of whether West will remain with the restaurant chain in the statement from Nando’s released today.
Mason said the change only relates to the marketing function of the business while other departments will share their work between the Nando’s offices in Sydney and Melbourne.
He said is the statement: “Kim has been instrumental in transforming Nando’s Australia into what it is today, having led many successful Nando’s marketing campaigns including our ‘Eat Interesting’ campaign, and the launch and rollout of the Peri-Perks Loyalty program, including the acquisition campaigns involving global superstars Katy Perry and Redfoo.
“We thank Kim for her significant contribution to the business and wish her well in her future endeavours.”
A replacement for Russell has not yet been announced.
Nando’s advertising agencies are Banjo Advertising (creative), Archibald Williams (digital) and Match Media.
In 2011, Russell raised eyebrows after splitting with The Sphere Agency and saying it could not afford to pay a retainer. Its latest work comes from Banjo.
I wouldn’t move to Melbourne either. It’s a no brainer.
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I think Kim is the “no brainer”.
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She restructured herself out of a job
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I genuinely cannot remember a single advertisement Nandos has done since they split with Sphere.
Totally invisible brand. Bad marketing if you ask me.
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bad news for universal music
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