Nando’s takes off dating site ads as it looks to push chilli sauce range
Nando’s Grocery Australia has launched eight new ads pastiching the typical dating site advert with a range of unusual characters confessing their secrets about new site PeriHarmony.com.au.
The new online ads will start running from today and feature eight quirky characters explaining how they found their perfect heat match, with the campaign aiming to move the idea of chilli sauces away from the how hot can you handle approach tp focus on flavour.
Marketing manager Tim Patton said: ““The chilli segment has traditionally been driven by heat, burn and a ‘come and try me if you dare’ approach. “We’ve taken the idea of modern day match-making and developed a campaign to help people fall in love with peri-peri.
“It’s not about alienating chilli users or non-users, it’s about meaningful mealtime connections and finding your perfect match.”
“Arming shoppers with a little more information on heat levels and how to use our sauces will help them decide whether they’re a peri-peri beginner like Terrance and Tracey, or fiery heat seekers like Hazel and Emily who will go all the way to Extra Bloody Hot,” he added.
The ad campaign kicks off today through a concentrated online campaign across catch up TV, digital pre-rolls and Facebook, while the www.PERiHarmony.com.au where consumers can read heat profiles.
The campaign also stretches into supermarket territory with a bottle necktag offering customers who don’t find their perfect match a money back guarantee.
The ads:
Tracey: Mum of three, President of P&C
Ben: Accountant and Zumba Instructor
Cheryl: Founder of Chezza’s Beauty
Bruce: Plumber and pie eating champion
Tobias: Barrista and part time beard model
Emily: Librarian and sky diving enthusiast
Hazel: President Boggabri Bowling Club
CREDITS
Nando’s Grocery Australia
Managing Director – Laurence Morris
Marketing Manager – Tim Paton
Marketing Executive – Stefani Dethan
IMAGE FUSION, AGENCY
Executive Creative Director – Jane Eakin
Best line is “I drizzle it all over my rump steak” i could make some rude innuendo but i wont 😉
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@macsmutterings – surely it is the gran saying “Bob’s meat and two vege has never tasted better”….but I’m not even sure that counts as an innuendo. More single than double entendre
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