Nando’s takes off dating site ads as it looks to push chilli sauce range
https://www.youtube.com/watch?v=E2d-69P0Cns&feature=youtu.be
Nando’s Grocery Australia has launched eight new ads pastiching the typical dating site advert with a range of unusual characters confessing their secrets about new site PeriHarmony.com.au.
The new online ads will start running from today and feature eight quirky characters explaining how they found their perfect heat match, with the campaign aiming to move the idea of chilli sauces away from the how hot can you handle approach tp focus on flavour.
Marketing manager Tim Patton said: ““The chilli segment has traditionally been driven by heat, burn and a ‘come and try me if you dare’ approach. “We’ve taken the idea of modern day match-making and developed a campaign to help people fall in love with peri-peri.
Best line is “I drizzle it all over my rump steak” i could make some rude innuendo but i wont 😉
@macsmutterings – surely it is the gran saying “Bob’s meat and two vege has never tasted better”….but I’m not even sure that counts as an innuendo. More single than double entendre