Nando’s uses couples boring each other over dinner to spruik its new platter option
Nando’s is promoting its new Tear and Share Platter with a campaign from Banjo centred on the chicken restaurant’s sponsorship of My Kitchen Rules, featuring a couple boring each other over dinner.
The two executions, Fashion and Corolla, show the young couple regaling each other with mutually tedious stories over dinner, with a voiceover using it to highlight the elements of the tear and share platter.
https://www.youtube.com/watch?v=ZzG45U1Xb6k&feature=youtu.be
https://www.youtube.com/watch?v=WXjFPYx0gZk
Marketing director Helen Reece said: “The ads are a humorous look at life and how we interact with each other. Our restaurants are full of interesting everyday conversations where great food is often the common ground.
“We decided to play with this theme and the outcome is two great examples of Nando’s sparking connections.”
Credits:
Marketing Director – Helen Reece
National Marketing Manager – Nicole West
Marketing Executive – Tamika Nelsen
Marketing Executive – Daniel Glover
Head of Food – Caroline Westmore
BANJO, AGENCY
Executive Creative Director – Georgia Arnott
Creative Group Head – Laurence Cronin
Creative Group Head – Scott Hopkin
Account Director – Amy Bennett
Account Manager – Tom Mort
Senior Planner – Peta Morton
Head of Broadcast – Meredyth Judd
Creative Services Director – Lisa Vermaak
PLAZA FILMS, PRODUCTION COMPANY
Director – Paul Middleditch
Executive Producer – Peter Masterton
Head of Production – Megan Ayres
Is it just me or is the VO as boring as the couple at the dining table?
User ID not verified.
This ad is almost as depressing as going to Nando’s on a first date.
User ID not verified.
Look at this ad
Now look at the international Nando’s work
Look at Old Spice, the man your man can smell like
Now look at what happened when they made an Aussie Old Spice ad
And what happened when they made an Aussie Compare the Market ad
How do we manage to keep messing up some of the best brands in the world?
User ID not verified.
That’s what you get from Singos Ajain
User ID not verified.