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Nando’s uses couples boring each other over dinner to spruik its new platter option

Nando’s is promoting its new Tear and Share Platter with a campaign from Banjo centred on the chicken restaurant’s sponsorship of My Kitchen Rules, featuring a couple boring each other over dinner.

The two executions, Fashion and Corolla, show the young couple regaling each other with mutually tedious stories over dinner, with a voiceover using it to highlight the elements of the tear and share platter.

Marketing director Helen Reece said: “The ads are a humorous look at life and how we interact with each other. Our restaurants are full of interesting everyday conversations where great food is often the common ground.

“We decided to play with this theme and the outcome is two great examples of Nando’s sparking connections.”

Credits:

Marketing Director – Helen Reece

National Marketing Manager – Nicole West

Marketing Executive – Tamika Nelsen

Marketing Executive – Daniel Glover

Head of Food – Caroline Westmore

BANJO, AGENCY

Executive Creative Director – Georgia Arnott

Creative Group Head – Laurence Cronin

Creative Group Head – Scott Hopkin

Account Director – Amy Bennett

Account Manager – Tom Mort

Senior Planner – Peta Morton

Head of Broadcast – Meredyth Judd

Creative Services Director – Lisa Vermaak

PLAZA FILMS, PRODUCTION COMPANY

Director – Paul Middleditch

Executive Producer – Peter Masterton

Head of Production – Megan Ayres

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