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Naomi Watts is ‘just like you but in a private jet’ as Presto focuses on its product offering

Actress Naomi Watts reprises her diva act in a follow-up ad for streaming service Presto telling viewers “I’m just like you but in a private jet.”

The next instalment of the ‘Demand More’ campaign sees the video on demand streaming service highlighting the extent of its product offering with Watts using it on her private plane.

She then goes on to explain that: “All I ask for is the best of HBO and Showtime, complete series of TV and must see movies, iconic Aussie TV, on demand, on Presto and I’m happy”. 

Last month CEO of Presto Shaun James spoke about how Presto and its rivals Stan and Netflix have moved beyond a retail “yell and sell” approach to a new brand building stage.

He told the Astra conference he was focused on differentiating his product from giant Netflix with the ‘Demand More’ campaign.

“If you go back and look at the marketing for the first six months of this year a lot of the marketing from a lot of the services was done on the fly,” said James. “There was a lot of brand building – retail ‘yell and sell’ – and in our minds one of the things we knew was that Presto really didn’t stand for anything. 

“I have always worked in businesses that have been very brand centric and we feel the same way about Presto.”

On this latest ad in the series, Watts said: “I wouldn’t say I have a demanding personality, which is why it was so much fun to play an over-the-top version of myself in the commercial.”

Watts was selected by the Foxtel and Seven West Media owned SVOD service to highlight what it argued are the inadequacies of the content offerings of rivals Netflix and Stan.  

The new TVC will be seen across TV, print, social and digital and follows the launch of the Demand More campaign in September.

Whybin\TBWA Sydney is the creative agency behind the ad.

Nic Christensen 

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