Nappy brand scores original song from The Wiggles in new partnership
A partnership struck between Huggies and The Wiggles will see the children’s entertainers record a bespoke song for the brand ahead of their next national tour.
The collaboration includes product activation opportunities at Wiggly Big Day Out concerts held in November and December across the country.
Huggies is the official presenting partner for the tour.
“This collaboration between The Wiggles and Huggies is truly a partnership made in heaven,” Luke Field, general manager of The Wiggles, said in a statement.
The original song to be recorded by The Wiggles for Huggies will “showcase the shared values of both brands, emphasising the importance of comfort, playfulness and nurturing care for children”.
Phillipa Gagg, head of marketing at Huggies, said the partnership was a “natural fit”.
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