Nappy brand scores original song from The Wiggles in new partnership

July 17, 2023 9:12

A partnership struck between Huggies and The Wiggles will see the children’s entertainers record a bespoke song for the brand ahead of their next national tour.

The collaboration includes product activation opportunities at Wiggly Big Day Out concerts held in November and December across the country.

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Shannon Molloy

Shannon Molloy is Mumbrella's editor. He joined in May 2023.

Topics

Huggies Philippa Gagg The Wiggles

Latest

SCA podcast chief departs: Listnr’s Grant Tothill on why he’s leaving now and what’s next

Unmade Index drops as market punishes Ooh and Nine over trading updates

Big Brother is watching again, and Ten has NRL rights in sight

In cost cutting we trust: Nine sounds alarm over soft TV ad market

OMG Australia moves pieces into place as Laura Nice shifts to PHD

Nappy brand scores original song from The Wiggles in new partnership

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

SUBSCRIBE