Narcissistic PR is stopping brands from achieving true purpose
Get the ego out of the way if you want your message to resonate, writes Pure Public Relations founder Phoebe Netto.
I recently completed some work for a client that got me thinking about the tension between ego and purpose in marketing and PR. We created a campaign that would see investigative TV reports, multiple major news articles and op-eds, with influential people of great influence and in positions of power discussing the issue.
We spent months providing journalists with background information, context, case studies, material, and even suggested angles and copy to help them get their heads around this complex issue, so that they could report on the topic with confidence and to give them easy access to a juicy story.
