National Breast Cancer Foundation campaign challenges men to wear pink and raise money


The National Breast Cancer Foundation (NBCF) has launched Real Men Wear Pink, its new online campaign for National Breast Cancer day on June 24, with events and challenges scheduled throughout May and June.

The campaign wants Australian men to wear something pink as a sign of support and to challenge themselves with an activity to raise funds into research for the prevention, early detection and treatment of breast cancer.

Sydney-based production studio Sharp Pictures created the online video ad which features personalities such as Steve Baxter from Shark Tank, Scott Cam and Kyal Demmrich from The Block) Bondi Rescue lifeguards and the Greater Western Sydney Giants taking on daredevil challenges by stepping outside of their comfort zones to raise vital funds for research.

From aerobatic flying and skydiving to taking on the school tuckshop, the challengers are taking up the opportunity to show Australia they are ‘man enough’ to support breast cancer research.

Dr Sarah Hosking, NBCF Chief Executive Officer said, “At NCBF, we believe research is the most effective way to prevent deaths from breast cancer and our goal is that by 2030 there will be zero deaths from this terrible disease.”

Alison Xiao


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