National Heart Foundation appoints Host/Havas and One Green Bean to creative and PR accounts
The National Heart Foundation has appointed Havas Group’s Host/Havas and One Green Bean to handle its creative and PR accounts.
Following a competitive pitch process, both Host/Havas and One Green Bean will lead the foundation’s major brand push early next year.
Host/Havas and One Green Bean have won the creative and PR account for National Heart Foundation
The new agency roster comes six months after the National Heart Foundation appointed the former head of marketing at WooliesX, Chris Taylor, as its chief marketing officer.
Taylor said there was a clear message the foundation needed to get across to Australians.
“Heart disease has lost its fear factor in recent years. So, if there’s one message we need to get across to Australians, it’s that heart disease can strike at any time and does not discriminate. Delivering this message will be a key focus for us, in working with Host/Havas, to reinvigorate our market positioning and creative platforms,” Taylor said in a statement.
The pitch process invited agencies to present a three-year brand strategy. Following this, a selected shortlist was then asked to present the creative and activation ideas to bring the strategy to life.
Laura Aldington, CEO, Host/Havas, added: “We spend a lot of time in our industry reminding ourselves that we’re not saving lives, so the chance to actually do so for the Heart Foundation is beyond motivating. We are thrilled and can’t wait to get started.”
The win for Host/Havas comes one month after the agency lost its chief creative officer Darren Spiller.
Meanwhile, in June the agency also saw its Red Rooster and Oporto accounts move to Leo Burnett.
Host/Havas’ clients include Defence Force Recruiting, Chatime, XXXX Gold and James Boag.
For PR agency One Green Bean, the new client win follows the recent loss of the agency’s CEO Carl Ratcliff.
One Green Bean’s clients include Commonwealth Bank, Coca-Cola, Nike, Tourism Australia, Lego and Holden.
